PRIVATE MOUNTAIN - TOTE BAG DESIGNS

Tote bag designs for Private Mountain, translating their VHS aesthetic into a minimal, print-ready form. The work uses subtle texture and distortion inspired by CRT and analogue TV imagery, and was screen printed onto AS Colour tote bags.

All tote bags were printed by Sound Merch
EMILY LUMSDEN PHOTOGRAPHY BRANDING


A complete brand refresh for photographer Emily Lumsden, designed to bring greater cohesion across both digital and printed touchpoints while reflecting the timeless elegance of her work.

The project included the design of a custom logo and monogram, printed business cards, and a large-format A2 studio poster, creating a refined and consistent visual identity across all brand materials.

A rewarding collaboration that helped translate Emily's distinctive photographic style into a thoughtful and enduring brand presence.
CORAL CAVES - EP ARTWORK

Debut EP artwork for Coral Caves' first EP 'Sunset Fire'.

Developed through a hands-on and collaborative process, the project explored themes of coastal nostalgia & textures.

The visual identity centred around a custom typeface designed specifically for the project, paired with analogue photography to create a tactile and authentic aesthetic.

Listen here to the EP.
COUCHDOG COLLECTIVE LOGO

For Melbourne artist collective Couchdog Collective, I went for an illustrative type design consisting of dogs forming each letter of the logo to create a playful and more visually expressive identity.
WEATHER VANE RECORDS LOGO

This was a really fun brief working with a few simple but effective colours, a fun hand drawn graphic and taking on a more hands-on approach with initial sketches and experimenting with textures for the final design.

Go check out Weather Vane Records!
THE POCKET - PROMOTIONAL SOCIAL MEDIA TILES

Social media tiles promoting DJs and artists for Miscellaneous Fuzz's event 'The Pocket'. Imagery Created in Photoshop using a high-threshold technique, with hand-stamped lettering made from inked cardboard cut outs, scanned to retain a DIY, tactile texture. Final layouts were composed in InDesign with accompanying imagery.
DEAD FAMILY PETS RECORDS LOGO

Logo redesign for Dead Family Pets Records has been translated into both digital use for the record label's website and social media, as well as for print purposes (stickers).
AT PEACE PANORAMA EP COVER


For Melbourne instrumentalist Dune Peaks, I designed their second EP cover 'At Peace Panorama'.

Imagery sourced from the artist with type treatment edited and set in InDesign.


Listen here to the EP.
FOLEY MAGAZINE EVENT A3 POSTER


Channelling a heavy psychedelic and surrealist aesthetic, the poster design pairs an illustrated melting hand paired with a decorative Art-Nouveau style display font.

The high-contrast pink and deep blue layout balances eccentric, trippy imagery with clean readability, capturing the energy of Foley magazine's third edition.
MELBOURNE SCOOTER WAREHOUSE


Branding and signage designed for Mornington Peninsula motor scooter retailer Melbourne Scooter Warehouse.

The branding identity spans both logo and physical retail signage, designed to maintain consistency across digital and real-world applications.
PRIVATE MOUNTAIN SINGLE LAUNCH POSTER


A3 gig poster for Private Mountain's single launch, designed during my internship at Push Records.

Adapting the single's vintage CRT and VHS-inspired visual identity for a live event, this design pairs blurred, organic band imagery with digital distortion.

The layout combines custom-shot CRT band imagery with high-contrast, pixelated typography to deliver a gritty and nostalgic aesthetic.
WEDDING INVITATION SUITE


Wedding invitation suite designed for Nicholas and Christina Di Sisto, printed on 300gsm Splendorgel Cream stock with gold foil detailing.

A special project that hit close to home, this invitation suite was created for my sister and brother-in-law's wedding. The suite included a main Wedding invitation, RSVP card, and wishing well card, combining classic typography with premium gold foiling print finishes.

Printed & foiled by Paperpoint Australia, whose exceptional print quality and gold foiling brought the design to life.
ILLUSTRATIONS & GRAPHICS FOR SOMETIMES MAGAZINE


Graphics and typographic experiments created for Sometimes Publishing.

A collection of visual assets developed for album features in Sometimes Magazine, a US-based independent music publication I've followed & loved since 2018.

Illustrations were created for features on Ty Segall, Minami Deutsch, Frankie and the Witch Fingers, Ponderers, and Mild High Club.
DUNE PEAKS EP COVER


Artwork for 'Eventide and the Next' Light by Dune Peaks.

Built from halftone photography captured along the Mornington Peninsula coastline, the design reflects the warm, expansive and atmospheric qualities of the release through a restrained colour palette and textured imagery.
PRIVATE MOUNTAIN '22' SINGLE COVER DESIGN


Artwork for Private Mountain's single '22', designed during my internship at Push Records.

Drawing inspiration from vintage CRT screens and VHS aesthetics, the single artwork pairs blurred organic band imagery with digital distortion to create a nostalgic yet immersive aesthetic.
CLUB COLOUR DIGITAL ART


A selection of designs created for both promotional and digital use for Australian apparel brand Club Colour.

A fun exploration into 3D and textured typography creation and manipulation of the Pilowlava font by Anton Moglia + Jeremy Landes.
SPACE ODYSSEY BOOK COVERS


Experimental collage-based sci-fi book cover redesigns for Arthur C. Clarke’s Space Odyssey series.

The series explores surreal, atmospheric compositions, printed on a glossy matte stock to enhance the contrast between futuristic imagery and tactile print texture.
MAP OF MELBOURNE ARCHITECTURE


A printed map exploring Melbourne’s architectural landscape, designed for durability and repeated folding/use.

The project also extends into a print-based city guide focused on architecture and photography, combining visual clarity with practical use.
COMMISSION PIECE - FIRST BIRTHDAY PRINT


Custom first birthday print featuring a minimalist line illustration of a child with their parents, paired with a personalised poem.

Designed as a meaningful keepsake, the artwork celebrates a special milestone through simple forms and thoughtful storytelling.
A3 GIG POSTER

A3 poster (digital & print) for Melbourne Pop Artist Madi Leeds performing at the Drunken Poet.

Design includes a cohesive colour pallette with inclusion of gold embossed text to reinforce the quaint and delicate nature of Madi Leeds performance.
STUDIO ANGEL LOGO & BRANDING


Logo design for fine art photographer and videographer Studio Angel.

The new identity is inspired by the raw, nostalgic, and often hazy texture of Super 8 film, reflecting the studio’s cinematic approach to image-making.

The type choice draws from film subtitles, reinforcing a sense of vintage storytelling and analogue film.
GRACIE WRIGHT CREATIVE LOGO


Logo design for Geelong based fine artist & photographer Gracie Wright.

The logo combines flowing organic forms and a central eye motif to create a visual language that feels intuitive, playful, and full of energy.

Inspired by the themes of imagination, connection, and self-expression present throughout Gracie's work, her logo captures a sense of curiosity and creative freedom while establishing a distinctive and memorable brand presence.
SIGHT & SOUND EVENT POSTER


Sight & Sound was a poster designed for Couchdog Collective and Uncle Umma’s collaborative music and arts event at Mission to Seafarers’ Norla Dome.

Drawing on psychedelic typography, layered textures, and immersive visual forms, the design reflects the event’s blend of live music, DJ sets, projections, visual art, and performance, capturing the energy of Melbourne’s independent creative community.
03//03 POSTER DESIGN


A playful exploration of typography paired with an archival quarry photograph I’d been holding onto for the right project. The result is an earthy, psychedelic poster for the inaugural 03//03 event, celebrating a mix of DnB, Afrobeats, Techno, and UKG.

Built through experimental type and layered visual texture, the design reflects the energy and range of the lineup.

Fonts used include Pilowlava by Anton Moglia and Jeremy Landes, and a manipulation of the Phase generative typeface by Elias Hanzer.
© MICHAEL LIBERATORE, LIBERATIVECREATIVE@GMAIL.COM LINKEDIN @LIBERATIVECREATIVE ABN: 98497915371 © MICHAEL LIBERATORE, LIBERATIVECREATIVE@GMAIL.COM LINKEDIN @LIBERATIVECREATIVE ABN: 98497915371